Matt Lilly
- Role
- Founder & Principal at Rep Coaching
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Matt Lilly
Disappointment lives in the gap between expectation and reality. Clarity is what closes…
Experience
Founder & Principal
Nov 2025 — Present
After more than fifteen years working across distributor, startup, and established medical device organizations, I founded Rep Coaching to focus on two areas I care deeply about: building stronger commercial teams and developing the next generation of medical device sales talent.Through Rep Coaching, I work with early-stage and growth-stage MedTech companies on commercial team strategy, including territory design, market and stakeholder analysis, compensation strategy, early sales team development, and recruiting foundational commercial hires.In parallel, I support medical device sales professionals through coaching and educational resources designed to strengthen the skills required to succeed in complex healthcare sales environments.My work is informed by years spent launching new technologies, building territories from scratch, and leading and mentoring sales professionals across multiple commercial organizations.Areas of Focus• Commercial talent strategy for MedTech companies• Territory design and early sales team development• Market and stakeholder analysis• Sales compensation strategy and incentive design• Recruiting and coaching medical device sales professionals
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