Matt Levine

About Matt Levine

I’ve spent my career at the intersection of media, data, and accountability from early B2B media and programmatic roles to leading North American growth at LEADSCALE. I’ve seen how “black box” lead gen quietly taxes marketing budgets, pollutes CRMs, and erodes trust between sales and marketing.​Today, my focus is simple: bring programmatic‑grade transparency and standards to lead generation. That means knowing exactly where every lead comes from, what it really costs (Total Cost Per Activated Record, not just CPL), and how it performs once it hits the funnel. When marketers can see the whole supply chain, they stop “surfing blind” with blended brokers and start making deliberate, confident decisions about where to invest.​I work with B2B demand gen and revenue leaders who are tired of bad data, opaque pricing, and hand‑wavy attribution. Together, we build cleaner, governed lead engines: curated supplier networks, validated and enriched data, de‑duped and pre‑duped records, and measurement that ties directly to pipeline and revenue, not vanity metrics.​If you care about transparency in lead gen, TCPAR, or how to evolve from volume‑based lead buys to accountable, high‑intent demand programs, let’s connect. I’m always up for talking shop, ideally after a good surf session in Santa Cruz.

Experience

1. Commercial President

   Leadscale Group

   Aug 2023 — Present · Santa Cruz, CA, US

Education

• Santa Cruz High School

  Bachelor's degree, Sociology

  1986 — 1990

• University of California, Santa Cruz

  BA, Sociology

  1995 — 1997

Skills

• Integrated Marketing
• Leadership
• Online Advertising
• Budget
• Digital Media
• Lead Generation
• New Business Development
• Sales
• Sales Operations
• Advertising Sales
• Business Development
• Digital Marketing
• Digital Strategy
• Advertising