Matt Lester
Head of Digital Marketing @Fidelity International
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WORK HISTORY
Head of Digital Marketing @Fidelity International
EDUCATION
Buckinghamshire New University
BA Hons (Brunel University Degree), Business and Environmental Management
ABOUT MATT LESTER
A digital performance professional, experienced in delivering integrated digital-marketing and journey strategies for market-leading B2C and B2B brands across numerous industry sectors - from financial services, aviation, chemicals, agriculture, HR, social care, beauty, science, property and jobs. Twenty-five years’ inhouse marketing experience with over 15 years managing digital marketing teams and content teams that have consistently delivered above target results. Key Skills: Experienced at creating customer-centric, data-driven strategies and identifying tactical enhancements that improve engagement and consistently deliver strong ROI Proficient in utilising or enhancing the capabilities of CMS and MarTech solutions (including Adobe suite) to capture data insights and target audiences with personalised experiences across website and digital channelsProven at effectively recruiting and developing strong teams - placing great emphasis on recognising people’s strengths and showcasing successesA confident and approachable communicator who actively enjoys sharing knowledge and building strong productive relationships with cross-function teams and individuals Fully versed in FCA compliance requirements and experienced in implementing governance frameworks to ensure regulatory adherence and process efficiencies SEO specialist able to ensure all content and technical implementations are optimised for Search
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