Matt Leavens
Search Marketing Expert | Performance Marketing | Landing Page Optimization
- Role
- Sem Manager at MassMutual
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Matt Leavens
Thoughtful performance marketing expert with a primary focus on SEM and affiliate…
Experience
Sem Manager
Apr 2016 — Present · Cleveland, OH, US
Enterprise lead for all SEM media – including strategy & execution• Develop strategies and marketing goals for our Brand - measuring awareness and consideration - and other internal B2B & B2C partners focused on lead generation & sales.• Led in-housing of SEM operations and team – hiring/training internal team and established SOPs, SLAs, RACI, etc – and current management of the team• Build/Optimize SEM campaigns including keyword research, copy writing, landing page testing, etc• Established & enforce governance rules for keywords, ad positioning and branding across products and business units, organizational subsidiaries, etc that overlap• Ensure SEM data consistency, integrity and accuracy across all MassMutual campaigns and sources• Build/Present reports (monthly/quarterly/annual) and presentation slides for internal business partners• Develop and maintain forecasts/proformas, project and testing plans across all campaigns• Partner cross-functionally within and outside of Marketing – to ensure ideal customer journey/experience. Including collaborating with Data Analytics & UX/Web team on optimizing/testing landing pages to ensure we meet our goals.• Maintain owned SEM lead-gen landing pages – tags/pixels, content/copy, integration with call tracking and bot monitoring vendors, post-form submit journey, etc.
Education
University of Pittsburgh
Bachelor of Science - BS, Marketing
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