Matt Nordby
Managing Director, Communications @ NASCAR | Storytelling, Brand Awareness
- Role
- Managing Director, Communications at NASCAR
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Matt Nordby
As the Managing Director of Communications at NASCAR, I lead all commercial communications functions across various departments, including marketing, partnership marketing, broadcasting, sports betting, emerging platforms, digital, growth initiatives, business development, and public and government affairs. I also oversee communications for NASCAR- corporate development initiatives.With over 20 years of experience, I have a proven track record of leading strategic communications efforts across multiple industries, including sports, entertainment, and technology. I have a double Bachelor\'s degree in Marketing and Management Information Systems from Iowa State University. I am passionate about creating engaging stories and messages that resonate with diverse audiences and drive business growth.
Experience
Managing Director, Communications
Mar 2022 — Present · Charlotte, NC, US
Currently oversee all commercial communications functions in marketing, partnership marketing, broadcasting, DE & I, sports betting, esports, digital, growth initiatives, business development and public and government affairs. Also oversaw all communications functions for NASCAR-owned properties and corporate development initiatives, as well as communications for NASCAR public and government affairs from March 2022 - December 2022.
Education
Iowa State University
Bachelor's degree, Management Information Systems
Harvard Law School
Executive Education Certificate - Negotiation and Leadership
Iowa State University
Bachelor's degree, Marketing
Skills
- Social Networking
- Social Media Marketing
- Integrated Marketing
- Sports
- Social Media
- Sports Marketing
- Sponsorship
- Public Relations
- Media Relations
- Press Releases
- Broadcasting
- Entertainment
- Event Planning
- Event Management
- Marketing
- Corporate Communications
- Broadcast
- Ticket Sales
- Sports Management
- Marketing Communications
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