Matt Klassen

About Matt Klassen

I’m a marketing leader with a passion for driving growth and transforming SaaS organizations. Across industries and technologies—including Development, QA, IT Ops, Service Management, Cybersecurity, and Identity Security—I’ve built strategies that connect customer needs with innovative solutions, delivering measurable business outcomes.Marketing plays a pivotal role in SaaS growth by answering critical business questions-**What problems do you solve?**-**What value do you bring to my organization?**-**Why are you the best choice?**Throughout my career, I’ve leveraged these principles to achieve results-**5X increase in marketing-sourced revenue in 2 years** at Parasoft -**267% growth in marketing revenue contribution** and doubled demand generation at Kobiton - Accelerated sales cycles by **30%** and boosted pipeline efficiency by **57%** through improved alignment and execution. I’ve led high-performing teams at companies like **Kobiton, Parasoft, Cherwell Software, Ping Identity, and PTC**, uniting marketing, sales, and product to deliver scalable, customer-focused strategies. My approach combines a deep understanding of market dynamics with data-driven decision-making to position organizations for sustained success.I thrive on connecting the dots—between markets, technologies, and customer needs—to create strategies that drive growth, elevate brands, and deliver value. Let’s talk about how marketing can accelerate your business!

Experience

1. SVP of Marketing Strategy and Performance

   BIP Ventures

   Mar 2025 — Present · Nashville, TN, US

Education

• Arizona State University

  BS, Computer Science

  1991 — 1993

• Grand Canyon University

  Bachelor of Engineering (B.E.), Studied Computer Science and Accounting

  1989 — 1991

Skills

• Cloud Computing
• Lead Generation
• Solution Selling
• Pre-Sales
• Go-to-Market Strategy
• Agile Methodologies
• Product Launch
• Soa
• Strategy
• Messaging
• Professional Services
• Start-Ups
• Demand Generation
• Product Lifecycle Management
• Integration
• Leadership
• Software Development
• Scrum
• Sales
• Software Industry
• Product Marketing
• Business Alliances
• Business Intelligence
• Project Management
• Application Lifecycle Management
• Sdlc
• Strategic Partnerships
• Requirements Management
• Sales Enablement
• Enterprise Software
• Enterprise Architecture
• Software Project Management
• Saas
• Agile Project Management
• Product Management