Matt Garrett
Chief Marketing Officer Chief Operating Officer, Workplace Engagement @Augeo
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WORK HISTORY
Chief Marketing Officer Chief Operating Officer, Workplace Engagement @Augeo
Denver, CO, US
Enterprise marketing leader responsible for brand, go-to-market, and customer engagement strategy for a workplace engagement platform.Led enterprise brand and growth transformation, increasing qualified pipeline and improving win ratesBuilt lifecycle and customer engagement strategies, improving retention and increasing repeat revenueDeveloped and scaled strategic account engagement and ABM programs, increasing enterprise engagementRepositioned brand narrative and messaging architecture, reducing sales cycle timeIntegrated AI-first segmentation and analytics into lifecycle programs to improve targeting precision and engagement performance Developed business analyst engagement strategy with Forrester Research and Everest Group to strengthen market credibilityLed cross-functional alignment across marketing, product, and client delivery to build a unified growth system
EDUCATION
Berry College
BS, Political Science and Government
ABOUT MATT GARRETT
I build marketing and customer engagement systems that connect brand, data, and experience to drive sustained growth. My career has centered on helping organizations move beyond traditional marketing to design customer-led growth engines—where lifecycle strategy, personalization, and engagement drive long-term value. I started my career in analytics and predictive modeling within financial services at Equifax, building segmentation models and CRM systems in highly regulated environments. That foundation continues to shape how I approach marketing today. Since then, I’ve worked across global brands and enterprise platforms to design and scale engagement systems, including: Membership strategy development with Nike supporting growth to 150M+ members Loyalty and community platform development for Tractor Supply Company (20M+ members) Customer segmentation and lifecycle strategy for American Express Membership Rewards Brand and growth transformation at Augeo, improving pipeline, engagement, and retention I operate at the intersection of brand, analytics, and customer experience, partnering closely with executive leadership across marketing, sales, and product to build scalable growth systems. I’m particularly interested in organizations navigating transformation—where customer engagement, digital experience, and data-driven marketing are critical to growth.
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