Matt Hurst

About Matt Hurst

Results-driven senior commercial executive with 25+ years of progressive leadership experience spanning sales, strategic accounts, global operations, and talent development across the medical device industry. Proven track record of delivering consistent revenue growth — including multiple President’s Club and Winners’ Circle recognitions — while leading large, geographically dispersed teams across complex, competitive markets. Demonstrated expertise in building and rebuilding high-performance sales organizations, negotiating enterprise-level IDN and GPO contracts, and establishing C-suite relationships that convert into durable, multi-product commercial partnerships.Deep experience managing full P&L accountability with a consistent ability to drive quarter-over-quarter growth in challenging markets. Proven success leading cross-functional teams across Sales, Marketing, Finance, Operations, and Clinical functions, and a track record of developing talent that advances into senior field and corporate leadership roles. Brings a rare combination of frontline sales excellence, strategic account management at the IDN and GPO level, and operational leadership across both domestic and global markets.

Experience

1. Sr Director of Sales - Neurovascular, West Region

   Medtronic

   Sep 2023 — Present · Carlsbad, CA, US

   I lead the West Region for Medtronic Neurovascular, overseeing $250M+ in annual revenue and a team of 6 District Sales Managers, 35 Territory Managers, 14 Associate Territory Managers, and 12 Clinical Sales Representatives. In FY2025, we earned the top-performing region distinction nationally.My focus has been rebuilding the region\'s leadership infrastructure — restructuring underperforming markets, raising the coaching standard at every level, and creating a talent pipeline that promotes from within. I\'ve developed and promoted multiple sales team members across DSM, TM, and ATM roles since joining. I was part of leadership team that led a salesforce realignment that consolidated three regions into two and built a new forecasting tool in Salesforce that improved accuracy.Key win: Secured a $5M sole-source contract at Providence St. Joseph in highly physician preference driven category.

Education

• California Coast University

  Bachelor of Science (BS), Business Administration and Management

Skills

• Cross-Functional Team Leadership
• Surgical Instruments
• Market Development
• Product Launch
• Cath Lab
• Cardiology
• Disposables
• Urology
• Surgeons
• Neurosurgery
• Medical Devices
• Sales Operations
• Vascular
• Capital Equipment
• Operating Room
• Orthopedic