Matt Hurley

About Matt Hurley

I am the Chief Strategic Officer and founder of HVL, Inc, a full-service consulting, ecommerce account management and retail sales organization based outside Boston, MA.With vast US retail experience, we specialize in driving growth for brands seeking to expand their presence in major North American retail channels. Our team is merchant-run, comprised of former buyers and executives from major retailers, which gives us an intimate understanding of the market landscape and retail buying process.HVL, Inc. currently maintains strong relationships with top-tier retailers leveraging this expertise and network to help partners navigate complexity, optimize strategy, and achieve their ambitious goals in the US retail sector.

Experience

1. Founder & Chief Strategy Consultant

   Hurley Ventures Limited

   Apr 2024 — Present · Franklin, MA, US

   Founder and Chief Strategy Consultant of HVL; a consulting, account management and sales representation organization based outside Boston, MA. Our offering includes:Strategy Consulting:Wide range of consulting services to help bring added value to your long term channel strategy. With over 15+ years of experience leading category teams at Wayfair and Staples, HVL can provide a level of detail that is unmatched in the market. Particular specialization in assortment, advertising, merchandising and operational strategies for ecommerce.Account Management: Acting as an extension of your team, we gain a deep understanding of the product industry, competitive landscape and brand positioning to help implement winning strategies. We onboard new products, manage marketing programs, analyze pricing and execute on operational initiatives utilizing online portals. With years of experience on the other side as category management leaders, we are in a unique position to offer tailored strategies for established brands or manufacturers looking to enter the US market directly.Sales and Marketing Representation: Based outside of Boston, MA we are local to top retailers including Wayfair, Staples, CVS, BJs and TJX Companies. Our strong industry connections and experience as Merchant leaders offer the best opportunity for success in this market.

Education

• Bryant University

  Bachelor of Science (B.S.), Marketing, International Business Law

  2002 — 2006

Skills

• Analysis
• Retail
• Marketing
• Forecasting
• Merchandising
• Management
• Pricing
• Competitive Analysis
• Project Management
• Advertising
• Customer Service
• Sales
• Inventory Management