Matt Horowitz
Director of Marketing at Miller Motorcars
- Role
- Director of Marketing at Miller Motorcars
- Location
- Harrison, NY, US
- LinkedIn followers
- 500 followers
About Matt Horowitz
A data driven Marketing Director with 10+ years of experience covering all sides of marketing from agency to manufacturer and then retail. Detail-oriented with an eye for creativity and focused on growth. Extensive experience managing digital marketing channels such as paid social, display, and search. Currently responsible for all channels of marketing for a 12 brand ultra-luxury dealership group in Greenwich, CT.
Experience
Director of Marketing
Aug 2017 — Present · Greenwich, CT, US
Own the strategy, development, and execution for all channels of marketing - Developed and launched a completely new eCommerce platform and marketing strategy for apparel, parts, and accessories- Develop content, contests, and strategies for increasing social media following and engagement- Measure effectiveness of all marketing campaigns to ensure CAC and ROI goals are met- Develop creative assets and copy that resonate with the proper audience and drive conversions- Negotiate contracts with all vendors - Manage relationships with graphic design and digital agencies - Develop creative, manage customer lists, deploy, and track email marketing campaigns- Own and manage the budget for all brands and departments- Manage relationships with all manufacturers to ensure all requirements and targets are met- Develop quarterly and yearly marketing plans for each brand and product- Develop reports for measuring results to share with brand managers and executive management
Education
University of Vermont
Bachelor of Science in Business Administration, Marketing
2000 — 2004
Skills
- Online Marketing
- Retail
- B2b
- Search Engine Marketing (Sem)
- Social Media Marketing
- Web Analytics
- Competitive Analysis
- Pay Per Click (Ppc)
- Online Advertising
- Customer Retention
- Search Engine Optimization (SEO)
- Sem
- Google Analytics
- Social Media
- Product Marketing
- SEO
- Business Development
- Automotive
- Digital Marketing
- Ppc
- Marketing Strategy
- Customer Relationship Management (Crm)
- Marketing
- Account Management
- E-Commerce
- Lead Generation
- Email Marketing
- Display Advertising
- Sales
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