Matt Hendricks

Senior Digital Media professional that thrives at building strong client relationships and driving impact through Data-Driven Strategies & Insights!

Role
Director, Sales - Merchant Data & Analytics at NielsenIQ
Location
Charlotte, NC, US
LinkedIn followers
500 followers

About Matt Hendricks

As a results-driven expert in Media & Advertising, I specialize in crafting transformative business solutions that fuel revenue growth and implement effective sales strategies. With a robust background in programmatic advertising, search, social marketing, Martech, and Adtech, I thrive on developing innovative, data-driven approaches that optimize partners\' ROAS and ROI.Navigating today\'s complex advertising landscape can be challenging, but I relish these complexities. I take pride in offering strategic guidance that empowers clients to overcome obstacles and achieve exceptional results.A proactive thinker dedicated to continuous improvement, I excel at crafting and executing comprehensive plans that not only meet current needs but also anticipate future opportunities. My unwavering commitment to excellence drives my passion for delivering impactful solutions.Let’s connect and explore how we can work together to elevate your business!

Experience

  1. Director, Sales - Merchant Data & Analytics

    NielsenIQ

    Aug 2025 — Present · Charlotte, NC, US

Education

  • St. Bonaventure University

    B.B.A, Concentration in Marketing

    1995 — 1999

Skills

  • Negotiation
  • Integrated Marketing
  • Radio
  • Online Advertising
  • Broadcast
  • Leadership
  • Media Planning
  • Advertising
  • Media Buying
  • Sports
  • Social Media Marketing
  • Digital Media
  • Sports Marketing
  • Sponsorship Sales
  • New Business Development
  • Budgets
  • Public Relations

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Matt Hendricks — Director, Sales - Merchant Data & Analytics at NielsenIQ in Charlotte, NC, US | Unifers