Matt Hatley

About Matt Hatley

I’m dedicated to driving sustainable impact at the intersection of technology and responsible resource management. Throughout my career in the data center sector, I’ve focused on increasing operational efficiency and reducing environmental footprints—particularly with regard to water usage. By leveraging emerging technologies, data-driven insights, and strategic partnerships, I’ve helped organizations implement water-saving measures that simultaneously lower costs, enhance resilience, and support long-term growth.Beyond optimizing cooling systems and treatment processes, I believe the real opportunity lies in adopting a holistic, sustainable ethos that spans the entire supply chain. Whether it’s designing circular solutions for wastewater reuse or integrating next-generation cooling technologies, my work is aimed at helping companies remain competitive in a world where natural resources are increasingly constrained.If you’re interested in discussing the latest innovations in water efficiency, exploring strategies for environmental stewardship in the data center industry, or simply connecting over a shared commitment to sustainability, I’d love to connect. Together, we can help shape an industry that supports both digital transformation and a thriving planet.

Experience

1. Associate Director

   Fluid2Chip

   Oct 2025 — Present

   At Fluid2Chip, I serve as Associate Director guiding the strategic integration of liquid cooling technologies across data center ecosystems. My work focuses on helping hyperscalers, OEMs, and engineering partners implement chemically optimized, standards-compliant cooling systems that balance performance, cleanliness, and sustainability.I’m passionate about creating alignment between water treatment, mechanical design, and operational reliability to advance the next generation of high-density computing environments.

Education

• Cumberland University

  Bachelor of Science (B.S.), Biology

  1999 — 2003

Skills

• Filtration
• Boilers
• Manufacturing
• Water Treatment
• Process Engineering
• Wastewater Treatment
• Cooling Water
• Biology
• Water Resource Management
• Chemistry
• Reverse Osmosis
• New Business Development
• Polymers
• Cooling Towers
• Industrial Water Treatment
• Sales Management
• Customer Service
• Business Development
• Water
• Account Management