Matt Harris
Head of Analytics & Insight @SGN
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WORK HISTORY
Head of Analytics & Insight @SGN
As Head of Analytics & Insight, reporting to the CTO, responsible for the realisation of analytics outcomes and strategy for the SGN business. Management of data and analytics related technologies, products and services, leadership of team of data and analytics professionals and SGN budgets for centralised analytics deliver in line with regulatory approved funding. Collaborate with Enterprise Data Management Team to ensure data fit for purpose. Responsible for the creation and delivery of the strategy for the analytics team and the roadmap of deliverables. Create and optimise suite of business critical reports and visualisations using Tableau including the creation of reporting portal for the Operations function. Ownership of £4m project to establish Data Ops capability affecting significant change to people, process and technology. Delivered discovery phase for the transition of visualisation platform to Power BI.
EDUCATION
University of Plymouth
BA, Social Policy & Administration
SKILLS
ABOUT MATT HARRIS
I am a Head of Analytics, expert at quickly transforming analytics functions to deliver beneficial outcomes from best-in-class data projects that add significant resource value to both customer and financial functions for Retail, Utilities and Financial Service Sector companies.Operating as Senior Digital & Marketing Analytics Manager for General Insurance (LV=), I delivered award winning customer journey that drove organic sales growth by >£3m in first 12 months. For B&Q Plc, I analysed their customer data to present modern sales approaches, readily accepted by a highly traditional customer and employee base, allowing store sales operators to approach customers in new highly relevant and individualised methods that grew face-to-face sales exponentially.In performing enhanced analytics, I deeply understand, predict and leverage consumer behaviours, translating actions into outcomes to achieve above target growth. When collaborating across functions to evangelise enhanced customer behaviour insight, I focus on injecting robust analysis into opinion to drive enhanced strategic decision making. As a key provider of oversight for data management and performance analysis frameworks, I excel at ensuring continued compliant incorporation of legal and regulatory requirements including GDPR, Privacy and Ethical Standards, when analysing data.I am passionate about analysing data to its available depths, remaining ethically compliant whilst seeking new cutting-edge ways to democratise and evangelise customer approaches that are truly desired and accepted.Key Skills: Strategic Digital Transformation Ethical Data Insight Reporting Enhanced Complex Digital & Data Analytics Best-in-Class Team Performance Full Regulatory Compliance CRM & Digital Marketing Improvement Holistic Personalised Data Insight Technical Team Oversight / Management Best-in-Class Analytics Conversion Rate Optimisation Data Analysis Capability Creation Developing Actionable Insight Project & Programme Management World-Class Executive Analytics 1:1 Customer Analytics Expertise Team Direction, Leadership & Mentoring
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