Matt Hargrove
- Role
- Manager, Shopper Insights - Omni-channel & Ecommerce at Kraft Heinz
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Matt Hargrove
Highly analytical and detail-oriented insights analyst with extensive experience in…
Experience
Manager, Shopper Insights - Omni-channel & Ecommerce
Mar 2022 — Present
Developed in-depth Omni-channel shopper profiles for major Kraft Heinz categories (30+), equipping sales, marketing/media, and category teams with the tools needed to drive revenue growth across the business • Established an eCommerce Development Index (EDI) based on sales, household penetration, share, and buy rate to identify categories with the most online growth potential and offered strategic recommendations & opportunity areas within top categories to key stakeholders • Created retailer specific sales stories across mass, grocery, club, and dollar channels based on partnered research to determine shoppers’ retailer.com navigation patterns, providing recommendations on where to optimize media spend by reaching shoppers at touchpoints with the highest engagement/efficiency to drive in-store and out of store investments
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