Matt Fleming
President @Primary Arms, LLC
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WORK HISTORY
President @Primary Arms, LLC
Houston, TX, US
President of Primary Arms with 24 years of leadership experience in the shooting, hunting, and outdoor industry. Proven track record of driving profitable growth, building strong cultures, and executing disciplined strategies across retail and manufacturing businesses.
EDUCATION
Moberly Area Community College
Associate's degree
University of Missouri-Columbia
Master of Business Administration (M.B.A.), Marketing
University of Missouri-Columbia
Bachelor's degree, Economics
SKILLS
ABOUT MATT FLEMING
I’ve worked in the shooting, hunting, and outdoor industry for nearly 24 years, including nearly 23 years at MidwayUSA, an industry-leading internet retailer of shooting, hunting, and outdoor products. I served in senior leadership roles for 16 years, including 12 years as President and 4 years as President & CEO. Under my leadership, sales and EBITDA growth consistently averaged double digits, with EBITDA growth outpacing sales growth.Most recently, I served six months as Interim President of Christensen Arms, an innovative manufacturer of some of the most lightweight, precise, and accurate rifles in the industry. During this transitional period, I partnered closely with the Board to stabilize the business, strengthen financial performance, reset the culture, improve execution, and position the company for long-term success.My leadership focus is on driving long-term shareholder value through disciplined strategy, thoughtful resource and capital allocation, operational efficiency, and strong execution. I’m deeply committed to fostering high levels of customer and employee engagement, driving innovation, and building exceptional relationships with suppliers and strategic partners.I approach opportunities and challenges with conservative optimism, guided by data-driven decision-making and a steady hand. My leadership style is grounded in core values—honesty, integrity, compassion, humility, respect, fairness, trust, transparency, accountability, and stewardship. I lead by example and believe strongly in collaboration and teamwork.As a hands-on, visible leader with a strong systems perspective, I focus on building high-performing teams by identifying talent, aligning people to their strengths, and investing in meaningful development. I motivate and inspire teams through clear, candid, and frequent communication, ensuring alignment around vision, priorities, and goals—creating a shared sense of purpose and momentum.I believe in setting a clear vision, developing actionable plans to achieve it, and prioritizing disciplined execution. I establish bold yet attainable goals, track progress through clear metrics, and believe strongly in recognizing exceptional performance and celebrating success.
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