Matt Evans
Content Manager @Plecto
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WORK HISTORY
Content Manager @Plecto
Aarhus, DK
Joined Plecto in June 2022, a high-growth SaaS company. My main responsibilities include: SEO + Responsible for the SEO performance of the website, where I have doubled traffic over the last 12 months.+ Coordination with our content writer interns as well as freelance and guest writers.+ Coordination of technical SEO changes with our developers.+ Optimisation of existing website content.+ Clustering of existing content.+ Keyword research and organisation. Content and copywriting+ Landing page building and optimisation.+ A/B testing of landing pages. Product Marketing + Coordination of new product releases with Product team.+ Product release content: email, SoMe, visuals.+ Monthly newsletter to customers and prospects. Partnership Marketing+ Responsible for maintaining the content on our Integration pages (marketplace)+ ad hoc content collaboration with integration and consultancy partners; SoMe posts
EDUCATION
University of East Anglia
Bachelor of Arts - BA, History and Politics
Aarhus University
Master's degree, Erasmus Mundus: Journalism, Media and Globalisation
The University of Sheffield
Master's degree, Modern History
University of Amsterdam
Master's degree, Journalism, Media and Globalisation
ABOUT MATT EVANS
Journalist by education and marketer by trade, I have experience in SaaS, tech and…
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