Matt Effinger

About Matt Effinger

With an extensive professional journey at Cork Medical, my tenure as Vice President of Sales has been marked by a deep commitment to revenue growth and operational excellence. Steering the company through a complex healthcare landscape, I\'ve honed skills in manufacturing process improvement, team motivation, and sales strategies to ensure alignment across various revenue-related functions.My focus has been on fostering strategic partnerships and enhancing customer support, which has been instrumental in driving Cork Medical\'s continued growth. My leadership is defined by a collaborative approach, working with teams to drive innovation in sales and marketing, account management, and pricing, to deliver tangible outcomes that resonate with our mission to improve quality of life for customers.

Experience

1. Vice President of Sales

   Cork Medical

   Nov 2019 — Present · Indianapolis, IN, US

   Cork Medical is a leading medical device and support‑surface manufacturer specializing in advanced solutions for the treatment and prevention of wounds. The company is known for its expertise in Negative Pressure Wound Therapy (NPWT) and its portfolio of innovative systems—including the Nisus, Nisus Touch, Nisus One, and Versa—engineered to deliver powerful flow rates, precise pressure control, and intuitive design for clinical use across acute care, long‑term care, and home‑care settings. Headquartered in Indianapolis and founded in 2007, Cork Medical continues to expand nationally and globally through state‑of‑the‑art engineering and strong market demand.Vice President of SalesAs Vice President of Sales at Cork Medical, I lead the organization’s commercial strategy and national market expansion across our full portfolio of wound‑care technologies. I oversee sales leadership, market development, and strategic partnerships, driving adoption of industry‑leading NPWT solutions that support better clinical outcomes for patients and providers.I focus on building high‑performing teams, strengthening relationships with healthcare systems and channel partners, and aligning our sales strategy with Cork Medical’s commitment to innovation and patient‑centered care. My work supports the company’s mission to deliver accessible, effective, and technologically advanced wound‑care solutions across the continuum of care

Education

• Indiana State University

  BS, Marketing

  1993 — 1998

Skills

• Management
• Team Building
• Pharmaceutical Sales
• Medical Devices
• Sales
• Healthcare
• Cold Calling
• Leadership
• Account Management
• Cardiology
• Capital Equipment
• Product Launch
• Selling
• Sales Operations
• Managed Care
• Recruiting
• Hospitals