Matt Day
Wine Educator @The London Wine Academy
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WORK HISTORY
Wine Educator @The London Wine Academy
London, GB
Teaching a wide variety of wine courses and masterclasses- Hosting corporate events for groups of up to 100 attendees.Key Skills:Wine Education & Public SpeakingCourse & Workshop DevelopmentSensory Training & Experience Design
EDUCATION
Queen Mary University of London
BA, French/German
SKILLS
ABOUT MATT DAY
I am a trailblazing and entrepreneurial drinks professional with over two decades in the industry giving me a unique 360 degree overview. In I moved to the Rheingau to work as an apprentice winemaker at Weingut Georg Breuer. On my return, I landed a dream job as tastings coordinator for the world’s first wine website WineToday.com (The New York Times) working with industry legend Oz Clarke. I started writing about wine in and in 2002 won the UK Young Wine Writer of the Year award. I have since contributed to wine titles including Harpers, Wine & Spirit and jancisrobinson.com and luxury titles including Esquire and Trader Monthly.From 20••••06 I worked as the assistant wine director for the Michelin starred MARC group with restaurants in London and New York helping to create some of the most extensive wine lists in the world. Working with a portfolio of high-end restaurants gave me a detailed knowledge of fine wine, wine lists and fine dining. In 2006 I moved into PR and have since worked with generic bodies (Champagne Information Bureau, Sherry Information Bureau) luxury brands including Rémy Martin, Louis G.H. Mumm, Perrier-Jouët and supermarkets including Aldi, Lidl and Morrisons. My specialist area is food and drink pairing and I have worked with many brands including Castello Cheese, Jacobs Crackers, Premier Foods, Peperami, Ferrero Rochet and Pernod-Ricard to develop thought-provoking pairings. For 4 years I worked as part of the team developing Corkscrew ‘A sommelier in your pocket’ - a wine app to help consumers find the perfect wine in UK and US retailers. I was Corkscrew\'s ambassador, in-house sommelier and co-creator of the OmniPair™ food and wine pairing algorithm based on our proprietary ‘numerical wine DNA’.From 20••••25 I opened and ran an independent wine shop and bar in Wanstead, East London.
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