Matt Davis
CFO @Goldfish Swim School Franchising, Llc
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WORK HISTORY
CFO @Goldfish Swim School Franchising, Llc
Lead finance, accounting, HR, IT, and purchasing for a franchisor with nearly 200 schools.*Guided 50% unit growth in 3 years while strengthening cash flow and forecasting.*Introduced AI-powered dashboards used daily by 200+ franchise teams for real-time clarity.
EDUCATION
Oakland University
Bachelor's degree
Oakland University
Master's degree, Accounting
SKILLS
ABOUT MATT DAVIS
I serve as CFO for Goldfish Swim School Franchising and our corporate-owned schools, leading finance, accounting, HR, IT, and purchasing. Over the past decade, I’ve helped scale the brand from 30 to 200 locations, driving more than 50% unit growth in the last three years.I focus on financial clarity and operational alignment—building tools and rhythms that make decision-making simple and effective. Highlights include implementing AI-powered dashboards that translate financial metrics into daily actions across 200+ franchises and strengthening forecasting and cash flow management through the EOS process.In 2025, I was honored to be named a Notable Leader in Finance by Crain’s Detroit Business for advancing growth while maintaining financial integrity.
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