Matt D.
Founder at East Bench Analytics
- Role
- Founder at East Bench Analytics
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Matt D.
As an experienced digital marketing strategist, my passion is creating compelling and actionable marketing strategies through a lens of data analysis, a/b testing insights and years of experience working with complex marketing and sales cycles. A unique background in digital performance analytics and years spent as an account service professional have left me with a very unique skill set, the ability to analyze digital marketing performance and translate it into logical digital strategy. Starting out managing print, TV and radio I could never accept the ambiguous nature of defining success with those mediums. I left the agency life to study digital media and data analysis while obtaining an MBA. Next up was a globally renowned digital agency where I grew the analytics practice for Fortune 100 company, taking them from basic reporting to predictive campaign management, dashboarding, automation, tag management, data-driven intelligence and A/B testing. Now as a manager I maintain client relationships, run a team of skilled analysts and build new practices and platforms to meet an ever-changing data ecosystem. It\'s been a fun ride.Specialties: attribution modeling, database engineering, digital analytics, web-based tagging and tracking, KPI development, campaign management, dashboarding, SQL, client service, digital advertising, web design, web content, digital strategy, pay-per-click, market research, asset management, budget modeling, sales projection modeling, revenue modeling, customer relations, grant writing.Program proficiencies: Adobe Analytics, Adobe Target, Asana, Bitly, C3 Metrics Attribution, Demandbase, Domo, Excel, Facebook Ads, Google Analytics, Google BigQuery, Google Data Studio, Google Tag Manager, Hubspot, Instagram Insights, Loyalty Lion, Lucky Orange, Marketo, Nielson, ObservePoint, Optimizely, Pinterest Ads, Recharge, Salesforce, Shopify, Snapchat Ads, Snowflake, SQL, SuperMetrics, Tableau, The Trade Desk, TikTok Ads, Twitter Ads, Wordpress
Experience
Founder
Aug 2021 — Present · Salt Lake City, UT, US
Enabling enterprise-grade analytics for any size business. Database engineering and data pipeline governance. Custom attribution modeling and predictive conversion path intervention. Full stack analytics system setup and integration with existing platforms. Training on proper measurement, performance marketing and data-driven insights. Toolkits for analysis and insights.
Education
University of Utah - David Eccles School of Business
MBA, Marketing and Entrepreneurship
2009 — 2011
University of Utah - David Eccles School of Business
Bachelor of Science, Marketing
2001 — 2007
University of Utah - David Eccles School of Business
Bachelor of Science, Entrepreneurship, Marketing and Entrepreneurship
2001 — 2007
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.