Matt Cox
Executive Director, Digital Value Creation @Duke University Health System
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WORK HISTORY
Executive Director, Digital Value Creation @Duke University Health System
Durham, NC, US
Lead enterprise-wide initiatives to enhance operational efficiency and unlock new revenue opportunities. Partner closely with leaders across clinical and administrative domains to optimize workflows, align digital investments with measurable ROI, and scale AI and automation in our back-office and revenue cycle functions. Identify and implement new service lines, fostering strategic technology partnerships, and building a high-performing team dedicated to digital value creation.
EDUCATION
Davidson College
BS Medical Humanities, Healthcare
SKILLS
ABOUT MATT COX
Healthcare executive with 30+ years of experience driving growth, digital transformation, and value creation across health systems, health tech, and provider organizations. Proven track record in strategy, M&A, partnerships, P&L management, practice operations, and healthcare IT.Currently serving as Executive Director of Digital Value Creation at Duke Health System, where I lead initiatives that align technology, care delivery, and innovation to unlock value for solutions we may build, partner, or invest.Previously led multimillion-dollar partnerships, executed over 10 acquisitions totaling $300M+ in annualized revenue, launched de novo practices and digital platforms in primary, specialty, and virtual care. My background spans U.S. and international markets with organizations like Deloitte, LabCorp, vRad, and Lumeris.Passionate about organizing people, processes, and technology to deliver results in complex and evolving environments.Specialties: Digital Strategy, Growth, M&A, Practice Operations, BD, Partnerships, Corporate Development, EHR/EMR, RCM, Product Leadership, Coaching & Talent Development
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