Matt Conrad

About Matt Conrad

Sellers need clarity and confidence. That’s why I build learning environments where sellers demonstrate mastery through application. They internalize the work. They own it. I call this emergent enablement.The formula: Potential = Talent + Development − InterferenceRemove interference and potential is reached, not through force, but naturally.Background:My methodology emerged from my own struggles, as a seller and sales enablement professional. Through a series of events that started with conflict, I developed clarity for teams across functions, including sales, sales enablement, and channel sales. I bring these experiences into the programs I develop, the coaching sessions I lead, the partners I consult, and the workshops I run. They help me imagine what can be and help teams arrive at outcomes they didn’t believe possible at first.Examples:• Turned a CIO who declared he’d never buy again into a $6M+ recurring revenue relationship by embracing the art of the possible. I was criticized initially. Told it wouldn’t work. IBM scaled it globally.• Compressed 8 hours of training into 45 minutes. The methodology was adopted across the enterprise, replacing hours of self-paced videos and in-person tool sessions with AI prompts that meet sellers where they’re at and allow them to experiment and internalize the learning.• Independently consulted a $50M company; post-session, the CRO and COO offered a standing monthly retainer — declined to honor my employment commitment.• Approached by a former colleague at a publicly traded SaaS company to license my content — declined for the same reason.• Reduced new seller ramp time by 85% and training time by 87.5% without sacrificing depth.• $124M in new pipeline generated by entry level sellers who attended my in-person training.• Over $1B in cumulative pipeline traced to my prospecting methodology globally.• Invited to speak at quarterly global sales kickoff events 3x.Where It Comes From:I carried a sales quota for eight years. It grew from $1M to $50M annually. I know what it feels like to be afraid. To feel judged. To freeze up. That’s why my enablement works. I’m translating lived experience, not theory. I hold an ICF Leadership Coaching Certificate from Rutgers. The class taught me to dance in the moment and relinquish the need to control, so the best outcomes could emerge. For me, it starts with the mission, which is why I chose Teach For America #Pay-it-Forward.What I’m Looking For:Leadership opportunities in tech, clean energy, sustainability, nature, or c••••••••@gmail.com

Experience

1. Principal Enablement Leader Transforming Performance through Ai Powered Innovation

   IBM

   Oct 2022 — Present · NJ, US

Education

• Rutgers University

  Leadership Coaching for Organizational Performance Certificate, Organizational Leadership

• The College of New Jersey

  Health and Exercise Science Teaching, Education & Kinesiology and Exercise Science

  2007 — 2011

• Harvard Business School Executive Education

  Excutive and Industry Insights Program