Matt Charboneau

About Matt Charboneau

Senior Sales Management Professional valued for my strong strategic insight with success in driving company-leading revenue and business growth for well-established organizations. With more than 30 years of experience in the food industry, I bring a wealth of knowledge in Strategy, Sales & Marketing, New Product Development, Foodservice Sales Channels, Brand Development, and Strategic Account Management. Most distinguishing, I am especially successful in delivering consistent business results and YoY growth by devising effective strategies, fostering profitable partnerships, boosting new product sales, and developing new business opportunities. Being a hands-on manager, I have a natural flare for being able to communicate a clear strategic vision while developing and directing highly skilled teams to achieve competitive business goals. I have experienced many angles across dynamic retail environments, more importantly cultivating a team-oriented culture that empowers long-term organizational growth. Below is a snapshot of my broader career achievements: Successfully led the rebranding efforts of National Steak & Poultry, Hausman Foods, and Boyles Famous Corned Beef into a consolidated national brand.Successfully diversified company customer base by targeting strategic channels for growth: C-store, Industrial, National Account QSR and K12. Steered New Product Development (NPD) efforts to drive new products for customers’ custom protein needs across all facilities, from conceptualization to commercialization, delivering $95 MM in sales growth between 2018 and 2023.

Experience

1. Vice President Commercial Organization

   Nsp Quality Meats

   Sep 2017 — Present · Owasso, OK, US

   Employed as VP of Sales, managing both the national sales and customer service teams (Sep 2017); promoted to VP of Commercial (Jul 2018) with additional responsibility for marketing and New Product Development (NPD). Strategic leader for directing the company’s sales, marketing, customer service, and New Product Development (NPD) initiatives. Currently overseeing the national sales and the customer service teams to steer multiple channels including National Accounts, Industrial, C-Store, and Broadline distribution. Lead the overall marketing initiatives by directing the rebranding efforts of National Steak & Poultry, Hausman Foods, and Boyles Famous Corned Beef into a consolidated national brand. Devise and execute robust strategic marketing initiatives including sales tools to drive new business. The tools include Point of Sales (POS), website development, and trade show materials. Steer the New Product Development (NPD) efforts, working closely with R&D to drive new products for customers’ custom protein needs across all facilities, from conceptualization to commercialization. Extend the NPD process across all three facility cultures into a cohesive working model. Interact directly with customers to understand their vision for their operations and executed on that vision through salesand R&D.

Education

• University of Arkansas

  Bachelor of Arts, Political Science

  1989 — 1993

Skills

• Categorization
• Pricing
• Sales
• Food
• Nielsen
• Sales Management
• National Accounts
• Ac Nielsen
• Food Industry
• Customer Insight
• P&L Management
• Iri
• Marketing Management
• Consumer Products
• Grocery
• P&L
• Shopper Marketing
• Key Account Development
• Restaurants
• Spectra
• Management
• Forecasting
• Food Service
• New Business Development
• Marketing Strategy