Matt Calkins
Executive Creative Director, IBM Brand Identity and Experience
- Role
- Executive Creative Director, Ibm Brand Identity and Experience at IBM
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Matt Calkins
New York based Global Creative Director with 17+ years of experience in brand strategy, identity, visual systems, events, retail, experiential marketing, content development, interactive media, and interior architecture—for some of the world\'s biggest brands. As a design generalist, I work with a spectrum of creative talent across many design disciplines to build cohesive brand experiences. Skilled at translating complex solutions and offerings within the technology sector into compelling stories, experiences, and environments. Dual expertise in event design and interior architecture—leading creative direction for IBM\'s largest marketing event programs and interior architecture/design of workplace environments. As a collaborative leader, I work well within large organizations to build momentum in the pursuit of dynamic experiences.
Experience
Executive Creative Director, Ibm Brand Identity and Experience
Sep 2025 — Present
Advancement and evolution of the IBM identity across all mediums and channels—shaping how IBM shows up in the world—from the naming of our products and services to the experiences we create for our clients, partners, and employees.Scope includes development and implementation of IBM’s brand identity, experiential design, and naming systems. I lead a multidisciplinary team of designers, strategists, and brand experts to ensure every touchpoint reflects IBM’s values, purpose, and design excellence.
Education
California Polytechnic State University-San Luis Obispo
Bachelor of Fine Arts (BFA), Graphic Design
2002 — 2006
Skills
- Concept Development
- Brand Communication
- Corporate Identity
- Environmental Graphics
- Mobile Marketing
- Art Direction
- Brand Strategy
- Typography
- Interior Design
- Signage
- Wayfinding
- Illustration
- Graphic Design
- Photography
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