Matt Bullock
Chief Commercial Officer (CCO) @Apparel Brands Group
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WORK HISTORY
Chief Commercial Officer (CCO) @Apparel Brands Group
Manchester, GB
Apparel Brands is a $120m apparel business that holds numerous licenses and IP deals. With the objective being to buy and build other apparel businesses and integrate these into the group - operationally and commercially. It is majority owned by PE. I joined the business after the successful sale of the NICCE sports fashion business based in London. With a turnover of $17mSince then and with more acquisitions Apparel Brands has gone from $60-$120m turnover Successfully led the business through a sale process in April 2023 to a Private buyer whilst also working with other potential PE investors prior to acquisition. My key role was to lead the company through transformation into a global digital DTC first business and led the sale process of the business. Whilst developing clear brand goals across sustainability, community, social, commercial, operational, supply chain and marketing platforms. Post acquisition I have restructured the whole NICCE business and integrated it into the Apparel Brands model thus enabling a greater value creation proposition across the group and within the NICCE brand and now lead the group commercial operations.Now leading the group commercial activities across sales, marketing and e-comm as well as acquisition and integration into our business to which end we have increased the business by $80m in sales within the past 2 years through acquisitions and licenses
EDUCATION
Painsley RC High School
1 A*, 4 A, 5 B, Maths, English, Science, History
Moorlands College
A Levels, English Language; Psychology
SKILLS
ABOUT MATT BULLOCK
20+ years executive leader and business transformation specialist within global businesses £5m - £7bn. Defining and executing end to end plans to drive profitability, consumer experience, defining clear commercial and operational strategies across a global footprint. Leading all business functions to grow culture, brand, P&L and operational efficiency.Initiated and led investment discussions culminating is successful majority and minority acquisitions both PE and private. Managed multiple complex global relationships with partners, suppliers and internal stakeholdersNegotiator of numerous commercial deals globally. £50m+ deals delivered execution and management of the relationship and business integration. Extensive multichannel, D2C and digital experience at driving sales, margin, ATV and conversion through multiple businesses across a global customer baseExperienced Board and as a Global senior leader. Developing and implementing end to end brand building and commercial strategies. Delivering Growth in EBIT in all roles through financial planning, cost efficiencies, clear planning, KPI tracking and implementing operational excellence. Implemented 3 warehouse change management programs from end to end and numerous IT integration projects including SAP and ERP systems.An Inspirational leader who has driven multi cultural global product teams to maximise individual and team potential. Expert in end to end business process from sourcing, design, manufacture ( technical and volume ), supply chain, operations, warehousing, GTM, marketing, sales and commercialisation across multiple product types. Direct to consumer, pure play, franchise and wholesale. Extensively travelled across APAC, EMEA, LATAM and the US - worked with 3P partners, retailers, manufacturers, global / region offices, global brands. Managed multiple P & Ls driving bottom line growth and improved margin performance. Lover of sport; particularly football. Specialties: Executive Leadership, Global strategy, Brand Building, End to End Process, DTC growth, Fiscal Management, Delivering results.
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