Matt Bremer

About Matt Bremer

Creative and innovative Marketing professional with a demonstrated history of working in the gaming, hospitality, marketing agency and pharmacy business for 18 years. Self-motivated and energetic, with strong organizational and analytical skills; with the ability to prioritize multiple projects and meet deadlines while working proficiently and reaching targets.

Experience

1. Advertising Manager

   Cencora

   Feb 2023 — Present

   Strategic advertising consultant for the marketing value center of Good Neighbor Pharmacy within my designated territory. This position involves crafting and implementing impactful local marketing strategies to boost market share, sales, and community pharmacy brand presence. The role aims to enhance in-store traffic and customer awareness of pharmacy services, in identifying and advising on relevant digital campaigns tailored to local markets while supporting corporate goals. Strategic business partner, collaborating across departments including marketing programs, business coaching, merchandising, sales, and global sourcing, as well as engaging with external stakeholders like customers, suppliers, and agencies.• Strategic advertising consultant for over 290 Good Neighbor Pharmacy members within KY/TN/NC• Assess customer needs, business differentiators and budgets to develop strategic advertising campaigns across social media, digital advertising, in-store marketing, local marketing and sponsorships• Create and implement monthly social media calendars at the local level, provide organic content ideas for individual pharmacies, create awareness for each customers’ pharmacy brand, drive more engagement with the stores digital media channels and protect the reputation of the pharmacies brand• Develop highly effective digital marketing strategies for each customer based on their goals and resources. Channels include Facebook, Instagram, Google, In-store signage, websites, local listing management, reputation management, Google Buy-ups and mobile app• Consult with local pharmacies on media opportunities outside of the Good Neighbor Pharmacy Premier membership, which include local sponsorships, radio advertising, digital online video, direct mail, Facebook ads and Facebook post Boosting• Provide comprehensive performance decks for each customer in order to analyze results of digital marketing campaigns and adapt ongoing campaigns based off prior data, ROI and KPIs

Education

• Northern Kentucky University

  Bachelor's degree

  2000 — 2005