Matt Boronkay

Manager, Marketing Operations & Analytics @Pandora

Team lead responsible for developing, implementing and reporting on Pandora’s marketing organization’s A/B tests to understand and improve marketing efforts • Lead marketing operations efforts surrounding listener retention, listener hours, and other KPIs supporting all marketing channels • Work closely with marketing analytics to optimize existing reporting, ensuring that marketing initiatives are functioning optimally • Managed technical elements of key marketing tools (Adobe, Airship, etc.) used to generate, distribute, and report on Pandora listeners • Designed, built, documented and tested workflows to advance program needs and objectives, including automation, promotion codes, technical solutions, etc. • Serve as liaison between marketing stakeholders and martech engineers to ensure that KPIs and goals are properly implemented and met