Matt Boronkay
- Role
- Manager, Marketing Operations & Analytics at Pandora
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Matt Boronkay
I currently work for Pandora as a seasoned marketing enthusiast with a passion for…
Experience
Manager, Marketing Operations & Analytics
Nov 2021 — Present
Team lead responsible for developing, implementing and reporting on Pandora’s marketing organization’s A/B tests to understand and improve marketing efforts • Lead marketing operations efforts surrounding listener retention, listener hours, and other KPIs supporting all marketing channels • Work closely with marketing analytics to optimize existing reporting, ensuring that marketing initiatives are functioning optimally • Managed technical elements of key marketing tools (Adobe, Airship, etc.) used to generate, distribute, and report on Pandora listeners • Designed, built, documented and tested workflows to advance program needs and objectives, including automation, promotion codes, technical solutions, etc. • Serve as liaison between marketing stakeholders and martech engineers to ensure that KPIs and goals are properly implemented and met
Skills
- Client Liaison
- Microsoft Powerpoint
- Microsoft Office
- Analytics
- Social Media
- Responsibility
- Social Networking
- Marketing
- Client Interfacing Skills
- Time Management
- Microsoft Excel
- Microsoft Word
- Powerpoint
- Public Relations
- Leadership
- Teamwork
- Blogging
- Social Media Measurement
- Social Media Marketing
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