Matt Bohanan

About Matt Bohanan

E-commerce Executive with experience driving exponential revenue growth, leadingcross-functional teams, and optimizing digital omni channels across major retailers, complemented by anMBA in Global Management and a BS in Information Technology.How I Drive Growth:• I start with the basics of product, price, promotion layering in customer first mindset with storytelling on the product why\'s.• Launched and maintained over six different Magento 2 DTC & B2B brand websites.• Managed outside agencies, web developers, and brand/price protection. • Scaled e-commerce revenue from $6M (3 accounts) to $15M+(30+ accounts), making it the mostprofitable channel company-wide.• Delivered consecutive years of +20% YoY growth, adding $2.2M in revenue and $1.1M inincremental gross profit.• Spearheaded e-commerce strategy in Home Improvement, scaling revenue 7X to $123M with 694%comp growth.• Drove 10X comp improvement with expanded assortment by 1,579 SKUs.My Ecommerce Achievements:• Built and led a 10+ member cross-functional team across digital content, operations, and customerexperience.• Expanded Amazon and Walmart channels from 1P to include 3P FBA/FBM and Direct Fulfillmentmodels.• Launched profitable refurbished air conditioners and dehumidifiers category on Walmart.com.• Awarded Walmart’s private label program for Better Homes Gardens patio covers (+$1.5M revenue).• Actively pursued and onboarded 27+ new retailers including Amazon, Walmart, Home Depot, Lowe\'s, Target, Wayfair, Overstock, Grainger and Zoro, expanding digital footprint.Revenue Growth Strategies:• Managed +$1m digital marketing spend on retail accounts including Amazon, Walmart, Home Depot, and Wayfair.• Created virtual value bundles adding $1M+ in incremental revenue in the 1st year with several brands.• Implemented email marketing and loyalty execution. • Drove CRO improvements through content optimization, leveraging product attribution, AI(ChatGPT), and SEO strategies.• Established omni channel assortment and vendor partnerships to increase SEO and site KPIs driving brand partnerships.• Leveraged Google Shopping for organic and paid visibilty. • Integrated NetSuite ERP/Connector and automated marketplace order flows; led sales reporting automation and analytics dash boarding.

Experience

1. Sr Director of Retail & Online Sales

   Kärcher North America Inc.

   Jan 2026 — Present · Aurora, CO, US

   helped me get this job

Education

• University of Alaska Anchorage

  Business and Aviation

  1994 — 1995

• University of Phoenix

  Bachelor of Science - BS, Information Technology

  1999 — 2001

• University of Phoenix

  Masters of Business MBA GM, Administration in Global Management

  2002 — 2004

• Delta Junction

  High School

  1990 — 1994