Matt Blackmore

About Matt Blackmore

Growth & marketing operations leader who builds and runs systems that turn marketing…

Experience

1. Vice President, General Manager - Paid Media (Contract)

   Ketchum

   Jun 2025 — Present · Los Angeles, CA, US

   Partner with executives and stakeholders, creating and implementing a marketing plan of action enterprise-wide. Curate all processes, procedures, and best practices to ensure alignment with organizational goals. Consistently identify utilization opportunities to enhance operations for seamless communication and execution. • Spearheading a transformation initiative to unify and streamline paid media operations, reduce workflow friction, and codify best-in-class practices across social, programmatic, SEM, and influencer.• Developed scalable intake, planning, and reporting frameworks to replace ad hoc campaign processes, resulting in faster ramp-up time, clearer accountability, and improved cross-discipline collaboration.• Created standardized campaign setup protocols, reporting templates, and data-driven performance insight framework to elevate client deliverables and accelerate decision-making.• Partnered with paid media leads to design an integrated workflow for consistent delivery across paid disciplines, enabling strategic counsel over reactive execution.

Education

• Loyola Marymount University

  Bachelor's degree