Matt Benson
MBA, Marketing Director, National Accounts at Remy Cointreau
- Role
- Marketing Director - National Accounts at Rémy Cointreau
- Location
- Laguna Beach, CA, US
- LinkedIn followers
- 500 followers
About Matt Benson
Successful marketing and sales professional with over 18 years experience working with leading spirits and wine brands. Unique and diverse background in traditional marketing, digital marketing, sales, commercial business management, category management, account management, and finance. Strong understanding of channel marketing within national accounts (chains), broad market, open/control states, and military ways of working.Specialties: Marketing project management, plan development, brand strategy, digital marketing/social media, eCommerce, P&L/A&P budgeting, supplier-distributor relations, pricing/margin management, supply chain forecasting, syndicated data.
Experience
Marketing Director - National Accounts
Apr 2013 — Present · Irvine, CA, US
Education
USC Marshall School of Business
MBA, Marketing, Organizational Management
Wine & Spirit Education Trust
Level 2
University of Southern California
BS, Marketing, Finance
Skills
- Account Management
- Marketing Management
- Sales
- Trade Marketing
- Brand Management
- Marketing Strategy
- Marketing
- Management
- Market Planning
- Customer Insight
- Pricing Strategy
- Fmcg
- Pricing
- Budgeting
- Budgets
- Creative Writing
- Forecasting
- Category Management
- Brand Development
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