Matt Bardavid

Vice President - Senior Digital Product Manager @Citi

New York, NY, US
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WORK HISTORY

Jun 2021 — Present

Vice President - Senior Digital Product Manager @Citi

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New York, NY, US

Leading proof-of-concept work exploring agentic AI in digital banking — focused on how intelligent agents can improve search, discovery, and future task execution across servicing experiences.• Launched high-impact features including a mobile geolocation redesign (iOS/Android) and self-service fraud flows, improving UX and reducing support call volume by 132K/year, saving the bank over $5MM annually.• Owned product analytics for a $3B+ personal lending portfolio, driving roadmap decisions through KPI design, dashboards, and performance insights.• Delivered AutoPay functionality with 90% adoption and led A/B testing and user research for mobile lending flows, significantly improving application conversion and satisfaction.• Collaborate closely with design, data science, engineering, and risk/legal stakeholders to execute scalable, compliant product rollouts across mobile and web platforms.

ABOUT MATT BARDAVID

I\'m a Vice President and Senior Digital Product Manager at Citi, where I lead the…

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