Matt B.

About Matt B.

As VP of Product at Bicycle Blue Book, I lead the strategy, vision, and execution of our product suite, including the marketplace, Value Guide, and partner portal. I thrive at the intersection of technology, data, and user experience—leveraging insights and collaboration to build products that drive measurable impact.With over a decade in product management and leadership, I’ve launched and scaled products across marketplaces, mobile platforms, and SaaS, consistently aligning business goals with user needs. My approach combines data-driven decision-making, strategic roadmapping, and cross-functional leadership to deliver solutions that resonate with customers and fuel company growth.I’m passionate about fostering high-performing teams, championing continuous learning, and staying ahead of evolving industry trends. Whether shaping long-term product vision or refining daily execution, my focus is on delivering innovation, efficiency, and value.Let’s connect if you’re building in marketplaces, product-led growth, or data-driven tech.

Experience

1. VP of Product

   Bicycle Blue Book

   Oct 2020 — Present

   As VP of Product, I lead strategy, roadmap execution, and cross-functional alignment for a multi-sided marketplace serving cyclists, stores, and trade-in partners. This role focuses on innovation in pricing intelligence, e-commerce, and partner tools.Defined and executed the company’s product vision, which increased marketplace transactions through integration of the Value Guide into listings and search. Spearheaded the transition to Stripe Custom Connect, reducing seller onboarding abandonment and enabling escrow functionality for peer-to-peer sales. Introduced a dynamic pricing engine that improved store partner margins and enhanced trust in trade-in offers. Built and mentored a cross-functional team that fostered a culture of collaboration and continuous learning. Partnered with analytics to launch PostHog event tracking, enabling data-driven decision making across the business.