Matt Avignon Petersen
creative strategy leader // challenger of beige ideas // dad // bike fiend
- Role
- Director of Social Media at Thrivent
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Matt Avignon Petersen
H\'yellow I’m a strategist at heart with a creative brain and a lifelong underdog streak. I’m drawn to the work that questions the obvious, pushes past the expected and turns big ideas into tangible things that people engage with and can’t ignore. For more than a decade, I’ve brought that challenger energy to some of the nation’s most recognizable brands, translating big-brand truths into creative work that garners attention, shifts perception and actually drives results. Along the way, I’ve partnered closely with executives, rallied teams and helped scale campaigns across social, PR and brand marketing.What sets me apart is the balance: I’m scrappy by instinct, fluent in big-brand environments and most at home where creativity and strategy overlap. the space where bold ideas meet the pragmatism it takes to get them made.If I’m slow to respond, I’m probably out on two wheels with my son.Brand experience: Thrivent, Subaru, U.S. Bank, American Standard, Xcel Energy, Caribou Coffee, Genuine Thermos Brand
Experience
Director of Social Media
Aug 2024 — Present · MN, US
Building momentum on social for a vision- and mission-driven Fortune 500 company that empowers people to live with service and faith.
Education
Hamline University
Bachelor of Arts (B.A.), English, Environmental Studies, Vocational Focus in Communications
2008 — 2012
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.