Matt Ahlbach
State Sales Manager, Northern California @Rocketship Brand Company
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WORK HISTORY
State Sales Manager, Northern California @Rocketship Brand Company
In my role, I am spearheading the launch of El Magico Tequila while overseeing the United Wine & Spirits portfolio in Northern California. This involves strategic planning and execution to ensure successful market entry and brand recognition. My focus is on building strong relationships with our distributor partner and retailers to maximize sales opportunities.
EDUCATION
California State University, Chico
Bachelor’s Degree, Business, Management, Marketing, and Related Support Services
WSET
WSET 2 Wine & Spirits- passed with Distinction
SKILLS
ABOUT MATT AHLBACH
I am a highly experienced Sales Manager in the wine and spirits industry. I am a passionate and driven leader who strives to grow brands, develop markets, and build teams. my career includes sales and management training from the most respected company in the wine business, E&J Gallo, as well as distributor & sales management training at a Fortune 500 company, Constellation Brands. I have spent the last six years in the craft spirits space.My highlights in the craft spirits category include; leading the successful relaunch of Westward Whiskey into seven key markets in the Western U.S, implementing a retail-based pricing strategy, overseeing the introduction of a new packaging design, and launching three new product expressions. I also managed all purchase order forecasting for these seven states, ensuring smooth logistics and distribution operations. My work at Old Elk Distilling is focused on creating a more targeted sales approach within the company’s portfolio, contributing to greater market penetration and quality distribution of high-potential SKUs in the Pacific Northwest markets.I excel at driving brand awareness and consumer loyalty through engaging trade and consumer tastings, as well as fostering meaningful relationships with distributors and partners. With a strong knowledge of wine and spirits, as evidenced by my WSET Level 2 certification, I am adept at educating teams and customers, ensuring a deep understanding and appreciation of the products we represent.
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