Matt Adelmann

About Matt Adelmann

At The Genesis Company, our mission is to transform and scale brands, leading them to win in Mass retail and Online. My focus is unique. I work with both big multi-billion dollar CPG brands as well as smaller DTC brands that are ready to scale into retail.Our team excels in amplifying a brand\'s potential. We believe Target is THE big opportunity - but equally important is winning Omni-channel. We want to see your Amazon & E-comm business thriving, so we can greatly increase the odds of having huge success when we get you into Target.In addition to running the Food & Beverage division for Genesis, I\'m also the Co-Founder of Switchback Foods, where our fruit & veggie smoothie mixes are changing how consumers meet their daily dietary needs. I live the day-to-day struggles of running a start up too.When I give you advice & tactics to try - it\'s based on learning through my company or the successes of the other clients we have. It\'s not \"theory\" over here - everything we do is rooted in RESULTS.

Experience

1. Vice President Food & Beverage

   The Genesis Company

   Sep 2024 — Present · Minneapolis, MN, US

   We manage and grow brands at Target. And if you\'re not quite ready for Target, we get you there by scaling up your digital business on Amazon and Meta.Our objective is to amplify each brand\'s potential through an omni-channel strategy. Either by expanding a DTC brand into mass retail or bolstering a retail brand\'s success by strengthening its DTC or Amazon presence. We have helped over 300 brands ship over $3B in retail sales.

Education

• UMN Carlson School of Management

  Master of Business Administration (M.B.A.), Business Administration and Management, Strategic Management & Entrepreneurship

  2011 — 2013

• University of Minnesota Duluth

  Bachelor of Science (B.S.), Cell/Cellular and Molecular Biology

  2001 — 2006