Matt Adams
- Role
- Director of Partner Marketing & Affiliates at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
Experience
Director of Partner Marketing & Affiliates
Feb 2022 — Present
Lead a team of 3 direct reports and 8 agency partners, fostering growth and driving strategy that delivers strong results annually. Drove a 458% increase in channel demand, averaging 40% annual growth. Manage annual budget while optimizing efficiency, with an annual budget growth of 21%. Launched and scaled influencer and editorial partnerships. Represent channel to leadership, providing strategy, insight and recommendations through quarterly recaps and presentations to key stakeholders, translating complex data into actionable insights. Advocate for new tech and ad product advancements and strategies to enhance channel capabilities and drive growth across our partnerships.
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