Matt Adams
Marketing Manager, North America @Destination Canada
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WORK HISTORY
Marketing Manager, North America @Destination Canada
Vancouver, BC, CA
Loved my vacations in Canada so much, I made it a full-time job. I lead direct-to-consumer marketing for the US (Canada’s largest inbound tourism market) at Destination Canada, the federal tourism marketing body, using data-driven campaigns to inspire travel and showcase Canada as the ultimate destination- Lead a team of 2 Marketing Specialists
EDUCATION
Universidad de Granada
Erasmus Exchange, Filología Hispánica y Ciencias Políticas
University of St Andrews
MA (Hons), International Relations and Spanish
MiniMBA
Mini MBA, Marketing
SKILLS
ABOUT MATT ADAMS
Ambitious marketer with almost a decade\'s experience across multiple industries (spoiler alert: I\'m a generalist!) Bilingual: English and Spanish Sectors: Travel, Tech, Wines & Spirits Businesses: Multinationals (Global + Local Market), Government, Startups🤝 B2C, B2B, and B2B2C expertise Big budgets, small budgets, no budgets Brand and campaign management specialist People management and team leadership Integrated, multi-channel global campaigns: digital, social, influencer, experiential, TV, OOH Online and offline paid media management
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