Matt Barlow

About Matt Barlow

I am a proven marketing and operations executive with decades of experience leading global strategy, product launches, and organizational transformation across consumer technology, AI, and devices. At Microsoft, I defined and scaled standard-setting innovations including Windows, Xbox, Surface and Copilot+ PCs driving adoption from, hundreds to billions of devices to deliver double-digit growth. My expertise is founded on solving complex go-to-market challenges: aligning product truth, global marketing strategy and operational excellence, building strategic co-marketing partnerships, and crafting customer-centered marketing storytelling that accelerates adoption of existing and entirely new technologies. I thrive at the intersection of AI innovation, digital transformation, and breakthrough product experiences, turning bold ideas into market-defining realities. My value lies in creating clarity and delivering impact in highly ambiguous programs or initiatives. I focus engineering efforts on unmet customer needs to create differentiation that matters, then I deliver that product truth through breakthrough marketing. From launch through EOL, I architect focused, scaled and emotionally resonant marketing communications, campaigns and programs built upon that product truth to inspire teams, energize customers, set standards and accelerate adoption – direct, through partners and through ecosystems. Whether defining standard setting products, leading global campaigns, orchestrating category-defining ecosystem launches responsibly, or mentoring the next generation of leaders, I’ve consistently made the impossible, possible. I have an unmatched ability to scale organizations, inspire teams, and deliver measurable outcomes with marketing—from growing Xbox to #1 global market share and record profitability, to orchestrating Windows 10 and 11 record-breaking ecosystem launches, to capturing the attention of millions through dozens of category-defining Surface launches – including the Copilot+ AI PC. I remain focused on seeking out executive leadership, board advisory, and mentorship opportunities where I can make a difference by leveraging my Devices Product Management and Go-To-Market experience to drive growth, transformation, and customer experience excellence for today’s and tomorrow’s top brands.

Experience

1. Corporate Vice President of Marketing CMO, Windows, Windows Devices and Microsoft Surface

   Microsoft

   Jun 2022 — Present · Redmond, WA, US

   CVP Leader of Windows and Surface Product Marketing, Product Management, Go-To-Market and Operations• Defined and launched Windows 11, Copilot on Windows and Surface Devices including Copilot+ PCs, establishing a new AI era category and driving rapid Consumer and Commercial device and service adoption across OEM partners.• Led global go to market strategy for flagship products (Surface, Windows, Office, Edge, Bing), achieving double digit YoY growth in revenue and engagement.• Architected integrated campaigns that reached hundreds of millions of customers and businesses improving brand equity and accelerating adoption.• Built strategic partnerships with top resellers, silicon providers, OEMs and brand partners strengthening ecosystem competitiveness and expanding market share.• Directed cross functional teams of 500+ marketers, channel leaders, and sellers worldwide, ensuring operational excellence and customer centric storytelling.

Education

• San Diego State University

  BS, Business Administration, Marketing