Jeff Coghlan
Founder @Matmi
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WORK HISTORY
Founder @Matmi
Manchester, GB
Matmi specialises in games for good and technology for change. We work with the worlds leading brands and charities helping them create innovative engaging experiences. Matmi have just turned 23. That\'s 23 years of using gaming and technology to change the world. Let\'s hope we can spend the next 23 years doing more of what we love
SKILLS
ABOUT JEFF COGHLAN
Founder & Creative Director | Digital Innovator | Thought Leader in Gamification & Digital Transformation23 years ago, I founded Matmi, a creative agency that has led digital innovation across a diverse range of sectors. Over the years, I’ve directed and produced games, apps, platforms, and even theme park attractions for renowned brands such as PlayStation, Microsoft, Dell, ITV, BBC, Universal, Red Bull, and Merlin.I’ve also had the pleasure of collaborating with celebrities including Gorillaz, Lily Allen, Iron Maiden, and Warwick Davis, co-producing projects like the critically acclaimed Pocket Warwick app. Many of our creations have featured in the top ten of app stores, appeared on television, and even been showcased at an Iron Maiden concert.These experiences have led businesses, charities, and conferences to seek my insights on digital transformation. I’ve consulted for global agencies like TBWA, Saatchi & Saatchi, PublicisModem, and McCann, helping them adapt to the constantly evolving digital landscape and secure millions in revenue.As my career progresses, my passion remains in using digital transformation and game theory to improve lives. This focus has earned me a seat on the board of Creative England, and the opportunity to work with organisations such as Cancer Research, the European Union, and the United Nations, contributing to their Global Goals Strategy.Looking ahead, I’m excited about the next digital revolution, where the physical and digital worlds merge, creating a seamless, human-centred experience that drives positive change in society.
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