Lovell
Marketing Manager - Uk Geographies @Arup
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WORK HISTORY
Marketing Manager - Uk Geographies @Arup
GB
I work with the Geographies business partner and UK leadership to implement and deliver Arup\'s marcomms strategy for the UK. I work across Arup\'s 17 UK offices including its largest global hubs in London, Birmingham and Manchester to deliver a plethora of multi-channel digital campaigns, events and activity focussed around place marketing, brand elevation and key client engagement. I work across the business to support growth and work winning in key UK markets, taking into account local and regional nuances. This includes ensuring consistent key messaging, branding and approach in each sub-region; upskilling offices to be brand advocates and maximising place-based brand opportunities such as office moves, business growth plans and key local and national agendas for industry, towns and cities.I manage a small team and work with a variety of stakeholders within the business to breakdown key business challenges and targets providing wrap-around marcomms and activity designed to position the business for work winning and route to market.
EDUCATION
Nottingham Trent University
English with Creative Writing, English with Creative Writing
SKILLS
ABOUT LOVELL
Over a decade of experience in versatile marketing, communication and hospitality roles, working across multiple sectors supporting businesses, SMEs and not-for-profits to reach their target audiences.I have worked in both business-to-business and business-to-consumer roles, and pride myself in my ability to adapt and thrive in a variety of workplace settings. I have strengths in copywriting, campaign management, social media management; website management, SEO, pay-per-click advertising, brand development, lead generation, creative, strategy and project development, stakeholder engagement, and revenue generation. Similarly, I have managed teams, creative agencies and projects as well as worked independently to achieve results. Throughout my career I have also founded and coordinated a breadth of events and activities ranging from networking, socials, conferences, training, workshops to film screenings, awards, and arts and culture festivals.Currently, I manage geography based marketing and external communications for Arup\'s UK business; a leading global consultancy in sustainable development. Recent achievements include the high profile launch of the firm\'s third largest global office in Birmingham City Centre and legacy activity around the delivery of Host City obligations for Birmingham 2022 Commonwealth Games.During my tenure as Marketing Lead at Millennium Point Birmingham, I engaged with its various facets as a significant public building, charitable trust and an award-winning events and conference venue. My work included stakeholder engagement, brand advocacy and development, as well as cultivating leads and commercial income streams for both the venue and its charitable trust, including the management of the trust\'s two principal grants and funding programs. During my time, I also developed and implemented the organisations Covid recovery plan and supported critical comms during its time as one of the first, and the largest, Covid-19 Vaccination Centres in the UK.In 2020, I was shortlisted for \"Excellence in Sales, Marketing & Comms\" at the Greater Birmingham Young Professionals Awards, recognising my work within the industry. Outside of work I am involved in community-oriented organisations and activities within STEM, arts, culture and esports. This includes being a Trustee for Birmingham LGBT, contributor to hyperlocal multi-media group Geeky Brummie, and an advisor to SHOUT, a festival dedicated to celebrating queer arts and culture in Birmingham and the West Midlands. Like what you\'ve read? Let\'s grab a coffee!
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