Matisha Saxena

About Matisha Saxena

I build go-to-market engines that don’t just launch products—they tell powerful stories, shift behavior, and drive results. At the intersection of product marketing, strategy, and program leadership, I specialize in bringing order to ambiguity and energy to execution. Whether I’m partnering with engineers to translate features into customer value, working with sales to build field-ready narratives, or aligning execs behind a launch plan—my work moves things forward. I\'ve led highly cross-functional initiatives across marketing, ops, and product teams, often crafting narratives and demos that resonate from the field to the C-suite. My approach blends structured thinking with creative instinct, and I bring a deep sense of ownership to everything I touch. What drives me? Big challenges. Human-centered solutions. And the magic that happens when strategy, storytelling, and systems come together.

Experience

1. Program Manager Ii

   Amazon

   Nov 2023 — Present · Seattle, WA, US

   Led the launch of Amazon’s On-Package Advertisement program, turning same-day delivery packaging into a high-impact marketing channel—driving $3M in partner revenue and $600K in packaging cost savings through 5.6M branded mailers.•Piloted On-Label Advertising (OLA) initiative, converting unused shipping label space into high-impact ad real estate, with $1.8M in projected annual revenue and reduced packaging waste—aligning marketing innovation with sustainability goals.•Launched a site-level auditing platform across 200+ facilities, driving 18% supplier performance improvement through real-time spend analysis and GTM-aligned visual scorecards.•Developed tailored GTM strategies across 8 supplier partnerships, integrating market data and stakeholder feedback to boost campaign activation by 22% and accelerate alignment across Product, Finance, and Ops for launches across 200+ sites.•Delivered $35M+ in annual cost savings through the launch of a new data-driven packaging solution (PM5 poly mailer), aligning execution with sustainability and cost-reduction target of 25%.•Spearheaded analytics and execution for a $15M seasonal program, using cross-system data to optimize vendor performance and drive SLA improvements.

Education

• Dr. A.P.J. Abdul Kalam Technical University

  Bachelor of Engineering (B.E.), Electronics and Communications Engineering

  2012 — 2016

• UW Foster School of Business

  Master of Business Administration - MBA, Product Marketing and Strategy