Matilda Luo

Web & Graphic Designer @Dream

Toronto, CA

Design, maintain, and optimize websites for all communities owned by the company, ensuring a seamless and engaging user experience across platforms.• Lead website redesign projects to improve aesthetics, functionality, and increase unit sales, incorporating data-driven design decisions.• Develop high-converting web layouts, interactive elements, and content strategies to drive engagement and lead generation.• Create visually compelling graphics, digital assets, and marketing materials for social media, email campaigns, and community branding.• Collaborate closely with marketing, sales, and development teams to align digital strategies with business goals and customer needs.• Implement SEO best practices, performance optimizations, and accessibility enhancements to maximize website reach and usability.• Conduct user behavior analysis and A/B testing to continuously refine UX/UI design and improve conversion rates.• Manage and streamline design workflows, ensuring efficient asset production and brand consistency across platforms.