Matilda Ivey
Integrated Marketing Leader | Agency Account Management | Client Partner | Cultural Strategist
- Role
- i\'m a Rosie at We Are Rosie
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Matilda Ivey
Experienced marketing and advertising professional with expertise in building and leading integrated B2C and B2B campaigns for Automotive, Beverage, CPG, Entertainment, Financial Services, Healthcare, Insurance, Pharma, Retail, and Telecommunication companies. Has held senior account management and strategic planning roles driving agency revenue and profitability, providing cross-functional team leadership, and developing omnichannel engagement programs. Responsible for cultivating new business growth and establishing key relationships with clients at the Director, GM, VP and CMO levels. o Skills and Expertise: Integrated Marketing Communications, CRM, Digital and Social Consumer Engagement, Grassroots and Event Marketing, Shopper Marketing, Diversity and Inclusion, Multicultural and Cross-Cultural Segment Marketing (African American, US Hispanic, LGBTQ and Asian).
Experience
i\'m a Rosie
Sep 2024 — Present
Client and Business Leadership: Collaborate with cross-functional teams to ensure the successful execution of integrated marketing initiatives, including go-to-market strategies, omnichannel campaign development, digital and social media innovation, brand experiences, product launches, and cultural immersions.
Education
Howard University
Communication and Media Studies
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