Matilda Marshall

Experience

1. Sr Associate Communications Specialist

   SAS

   Apr 2024 — Present

   Serve as the primary writer for the Partners, Retail, Manufacturing, and Life Sciences teams, and for major events like the Counterterrorism and Financial Crimes Forum and Joint Statistical Meetings. Assist with content for the SAS flagship event, Innovate 2025- Develop creative strategies and content for a variety of marketing assets, including emails, social media tiles, booth messaging, graphics, web landing and registration pages, and video scripts, ensuring alignment with brand standards- Collaborate with internal marketing and creative teams to transform technical concepts into clear, concise and compelling narratives across multiple platforms- Participated in an exploratory committee to investigate how the creative and brand marketing team can better use generative AI in day-to-day work, identifying key workflows where AI could enhance productivity and developing best practices for responsibly incorporating generative AI into creative processes- Effectively manage multiple projects in a fast-paced, deadline-driven environment, contributing to brand awareness and market leadership at SAS.

Education

• University of North Carolina at Chapel Hill

  Bachelor of Arts - BA

• King's College London

  Political Science and Government