Mathumitha K
Digital Marketing Strategist – Web & App Focused | 360° Growth: SMM, SEO, ASO, UGC, Influencer, AI Tools | Performance Campaigns (CPA, CPI, CPM) | | Google & Meta Ads | Email & WhatsApp Automation
- Role
- Digital Marketing Executive at Neomaxer
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Mathumitha K
Digital marketing professional with over two years of experience managing campaigns…
Experience
Digital Marketing Executive
Jan 2025 — Present · Bengaluru, IN
Full-Stack Marketer | Growth Strategist | Builder’s MindsetI led the entire marketing engine for Neomaxer, a travel-tech app connecting users to hidden homestays and categories like fashion, electronics,taxis and Homestays. From scaling user installs to crafting the brand story, I’ve owned the full funnel—B2B, B2C, digital, offline, product, and performance.Whether it was running high-ROI Google & Meta campaigns, launching city-specific initiatives, or shaping product features based on user insights, I’ve worked at the intersection of creativity, data, and growth.Key Highlights:Owned 360° marketing: app, website, campaigns, and content.Launched and scaled performance marketing across Google, Meta, YouTube, and LinkedIn.Built social presence from scratch: content planning, reels, community engagement, and influencer tie-ups.Co-led product development inputs, bridging user feedback into impactful features.Ran B2B lead-gen and B2C install campaigns with integrated funnels.Drove installs, retention, and re-engagement using a mix of ads + automation (email/WhatsApp).Blended offline efforts (events, activations) with digital campaigns for city-wise buzz.Managed SEO, ASO, landing pages, creative testing, and analytics dashboards.Executed affiliate marketing campaigns (CPI, CPM, CPA, CPC), collaborating with publishers to optimize traffic and conversions.Tech & Tools: Google Ads, Meta Ads, Firebase, GA4, Canva, Brevo, Gupshup
Education
Avinashilingam Institute for Home Science and Higher Education for Women
Master of Social Work - MSW
2020 — 2022
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