Mathias Elsässer
Partner Math-man Customer, Marketing, Data & Ai @PwC Deutschland
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WORK HISTORY
Partner Math-man Customer, Marketing, Data & Ai @PwC Deutschland
Stuttgart, DE
EDUCATION
Karlsruhe Institute of Technology (KIT)
Diplom Physics
INSEAD
Executive Education Program
Stanford University
Executive Education
HFU (Furtwangen) / Jiao Tong (Shanghai) / Sorbonne (Paris) / HSG (St. Gallen)
Master of Business Administration (M.B.A.)
ABOUT MATHIAS ELSÄSSER
I take pleasure in embracing change and thrive on challenging myself, my clients, colleagues, global thought leaders, and CMOs to reimagine how to excel in the transition from traditional “mad-men” to analytical “math-men” and AI augmented marketing. As a Partner for “Marketing Advisory” and a member of the customer-transformation leadership team at PwC, I possess over 28 years of professional and managerial experience in Consulting. Throughout my career, I have collaborated with global organisations across the Retail, Consumer Goods, Entertainment, Automotive, and Insurance industries, overseeing strategy, business, and Cloud transformation projects for major European companies such as Red Bull, Nivea, Lidl, AOK, Allianz, DWS, WWF, Polestar, Mercedes, Porsche, Stihl, and more. Moreover, I am renowned for my innovative application of physics in marketing and have been invited to speak at various inspiring events including OMR, D3Con, dmexco, dreamforce, cebit, and have delivered lectures at multiple universities such as HSG, WHU, HFU, FAU, ISM.
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