Mathilde Laforge
Brand Manager - Lu @Mondelēz International
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WORK HISTORY
Brand Manager - Lu @Mondelēz International
Paris, FR
Portfolio: LULU, Pépito & Belvita (140M€ CA)- Leading sell-out (Nielsen/Kantar), sell-in (sales forecasts), P&L and budget- Building the 2024+ Strategic Plan (including innovations, renovations & activations)- Leading the end-to-end development & launch of innovations (collaboration with manufacturing, R&D, and trade marketing teams)- Identifying growth opportunities (new formats, channels & promo)- Managing and optimizing the portfolio via business cases development, P&L management and mix optimization - Leading annual media plan for Belvita (TV, digital, social.), and supporting the development of brand communication for LU
EDUCATION
IÉSEG School of Management
Master's degree, Marketing
Universidad Externado de Colombia
Administración de empresas
Lycée Français Victor Hugo
Baccalauréat Général Scientifique
SKILLS
ABOUT MATHILDE LAFORGE
Experienced in Brand Management in FMCGs (Food & Cosmetics), Account Management & E-commerce. m••••••••@yahoo.com
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