Mathivanan Rajendran
Head of Innovation @Berlin International Film Festival Berlinale
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WORK HISTORY
Head of Innovation @Berlin International Film Festival Berlinale
Berlin, DE
EFM Startups. Innovation Hub. EFM ProducersWe\'re growing the Innovation hub at the European Film Market with greater focus on Creative Tech innovators across Film, Gaming, Animation, Immersive and XR. Come experience Innovation at the largest public film festival in Europe.
EDUCATION
Virginia Tech
Masters, Human Factors and Ergonomics
EAVE European Audiovisual Entrepreneurs
International Film Production
Sri Venkateswara College of Engineering
B.E, Automobile Engineering
SKILLS
ABOUT MATHIVANAN RAJENDRAN
Head of Innovation at the European Film Market (EFM), Berlinale, working at the intersection of producers, technology, strtups and new market models shaping the future of the screen industries.I’m also part of the pioneering team at Storiculture, contributing to ecosystem-building initiatives that connect creators, partners, and impact-aligned capital including the media accelerator root.ax and: Earthbound — a pipeline of 100 impact-driven media projects connecting philanthropy to creators Museum of Imagined Futures — a platform using new media to explore responsible technology through storytellingAs a producer, my films have screened at MoMA, IFFR, IDFA, Busan, and IFFLA, with NETPAC and FIPRESCI recognition. Credits include Nasir (2020), Humans in the Loop (2024), Taak (2024), and Auto Queens (2025).With 15 years of global tech consulting behind me, my expertise spans digital strategy, user experience, and media production. I’ve worked with clients including Macy’s, Best Buy, Airtel, Standard Bank (South Africa), Telekom Indonesia, and Caterpillar (Australia), and have taught the Certified Usability Consultant program across the US, Sri Lanka, Singapore, Malaysia, India, and Australia. Today, I sit at the intersection of technology and storytelling—tying tech and media together, driven by a mission to reshape media for measurable impact.
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