Mathis Berre
Business Development & Analyst Apac @SEPHORA
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WORK HISTORY
Business Development & Analyst Apac @SEPHORA
Paris, FR
Leading cross-functional projects combining business development, performance analysis, and operational marketing to drive Sephora Collection’s growth in Asia-As part of the Retail Marketing team for Asia, I lead strategic and cross-functional projects that combine business development, performance analysis, and operational marketing to support the growth of Sephora Collection across two key regions: Greater China and South Asia.Scope: 2 regions | 11 countries – Multicultural coordination & localization of global strategies1. Business Performance Analysis • Led Monthly Business Reviews: 12 consolidated reports, 32 market-specific presentations. • Tracked key KPIs: Sell-in / Sell-out, Sell-Through, Basket Penetration, Store Conversion, etc. • Built customized reporting tools to monitor market performance and highlight growth opportunities. • Analyzed major product launches (e.g, Haus Labs, The Ordinary) and seasonal campaigns. • Delivered strategic recommendations to optimize local business performance.2. Market Coordination & Operational Support • Acted as a key liaison between regional teams and central functions: Supply Chain, Digital, Merchandising, Training. • Oversaw market needs: preseries coordination, quantity adjustments, tool deployment, etc. • Monitored forecasts and supported stock management strategies, including overstocks in China. • Coordinated Visual Merchandising adaptations to ensure local relevance and execution excellence.3. Operational Marketing & Special Projects • Led the launch of a new franchise in Hong Kong, from planning to execution. • Managed assortment evolution: Range Overview, product listings, regional product developments. • Co-designed and implemented 360° activation plans in collaboration with local teams. • Shared and adapted digital & e-commerce assets based on local market needs.Tools: Qlik | Octo+| Anaplan | SAP | Excel
EDUCATION
Université de Bretagne Occidentale
DUT techniques de commercialisation
Université de Bretagne Occidentale
Licence Langues étrangères appliquées
Kyung Hee University 경희대학교
Exchange
Paris-Dauphine
Master 2 (M2)
IAE Aix-Marseille Graduate School of Management
Double diplôme : Master Global Management & Msc International Business
ABOUT MATHIS BERRE
Final stretch at PSL – Université Paris Dauphine, after an international academic path through IAE Aix-Marseille, an exchange at Kyung Hee University in South Korea, and several hands-on experiences in Europe and Asia. My master thesis focuses on how cultural differences shape e-commerce strategies in the cosmetics industry, with a comparative lens on the U.S. and Asian markets. Currently working full-time as Business Development & Analyst APAC at Sephora (LVMH), overseeing China and Southeast Asia (11 countries). I lead performance analysis, assortment planning, forecasting, and deploy commercial strategies to drive brand desirability. Previously at Hermès, I worked on the North Asia zone, combining business analysis, retail insights, and international project coordination. My apprenticeship ends in late September 2025. I’m open to new opportunities that blend strategy, analytics, and international development, ideally within the luxury, fashion, or cosmetics sectors. While I remain open to all regions, I have a strong interest in Asian and U.S. markets
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